How Jeff Bezos is Raising US$100bn for AI Manufacturing

Jeff Bezos, the founder of Amazon, is in talks to raise US$100bn to buy manufacturing companies, under the name Project Prometheus. 

According to reporting from the Wall Street Journal, Jeff Bezos seeks to use AI technology to speed up manufacturing company's paths to automation. 

The news comes as manufacturers, who have been comparatively slow to integrate AI into their workflows, seek to integrate AI into their processes.

Project Prometheus

According to reporting by the Financial Times, Project Prometheus is a code name for a new company led by the tech billionaire and former Google Executive Vikram Bajaj which raised USD$6.2bn in 2025. 

Jeff was recently appointed Co-CEO of the project, which seeks to capitalise on AI related disruptions to the manufacturing and industrial sectors. 

The Wall Street Journal reports that the fund seeks to buy companies in major industrial sectors including chipmaking, defence and aerospace and use AI technology to accelerate automation. 

David Limp, the CEO of the rocket company Blue Origin, was recently appointed to the Project Prometheus’ Board of Directors. 

JPMorgan Chase is also in preliminary talks to back the project through its newly formed Security and Resiliency Initiative, people familiar with the matter told the Wall Street Journal. 

Jeff is reportedly in talks to raise USD$100bn for a fund which has been linked to Project Prometheus. 

Manufacturing transformation vehicle

Jeff has met with some of the world's largest asset managers to raise funding for the project. He has travelled to the Middle East and Singapore, people familiar with the matter told the Wall Street Journal.

The Wall Street Journal describes the fund's investor documents as a “manufacturing transformation vehicle”. 

Project Prometheus is described as building AI models that can understand and simulate the physical world. 

Jeff plans to use the company’s technology to boost the efficiency and profitability of businesses owned by the fund.

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AI in manufacturing

According to McKinsey’s survey of 100 COOs at manufacturers with at least US$1bn in revenues, manufacturing companies are raising their bets on digital and AI technologies.

Over the past five years, one-third of respondents to McKinsey’s survey say that their companies spent less than 1% of the cost of goods sold on digital and AI. 

But according to McKinsey, when asked about their plans for the next five years, only 7% of respondents plan to keep their investment levels that low. The other 93 percent will spend more, with almost one-third intending to spend at least 5%.

But though manufacturers are seeking to do so, it remains the case that AI adoption has been slow in manufacturing when compared with other industries. 

Large companies and wealthy individuals now may seek to make gains on the potential revenues in the sector. 

Potential USD$1tn in potential revenue

McKinsey estimates that approximately US$1tn in value remains to be captured from the industrial sector with the application of AI. 

While AI adoption remains low in the industrial sector, value can be extracted today from existing infrastructure. 

According to McKinsey’s research, operators that have applied AI in industrial processing plants have reported a 10 to 15 percent increase in production and a 4 to 5 percent increase in EBITA.

The potential gains for utilising AI in the manufacturing sector, many of which are yet to be realised, may now be made by investors who caught on this trend before adoption was widespread.