LEGO 2024 Annual Report Showcases Manufacturing Growth

LEGO is a classic toy – with more than a trillion pieces in circulation and approximately 36 billion more produced each year.

The company continues to expand, recording double-digit growth in both revenue and operating profit in 2024, outstripping the overall toy market.

Its 2024 Annual Report and Sustainability Statement reveal a 13% rise in revenue and a 10% increase in operating profit.

“At the LEGO Group, we put children at the heart of everything we do and we want to play our part in creating a better and more sustainable world for them to inherit,” says Niels Christiansen, CEO of the LEGO Group, in the report.

“Our fundamental belief is that play helps children to learn. Our ambition is to reach as many children as possible with LEGO play, while limiting the effect our operations have on the environment.

“We must all take responsibility to resolve the environmental challenges we're facing. As a company beloved by children globally, we consider it vital to secure a safe future for the next generation.”

LEGO Group’s environmental approach

By 2032, the LEGO Group aims to produce its bricks and elements from more renewable or recycled materials.

However, the company faces three main challenges:

1. LEGO bricks are designed for children and must meet stringent safety standards.
2. The bricks need to be durable and of high quality to ensure they can be reused across generations.
3. New materials must be precisely engineered to ensure compatibility with existing bricks.

To date, LEGO has tested over 600 different materials.

All of its global factories have begun using new paper-based bags, with 30% of packaging lines already upgraded. The goal is to transition fully by 2027.

LEGO has set a science-based target to reduce its greenhouse gas emissions by 37% by 2032, based on 2019 levels and to achieve net zero by 2050.

The company prioritises reducing emissions within its value chain, but it is also focused on creating broader positive impacts on climate and nature.

It supported four new high-quality carbon removals projects in 2024 with a commitment of more than US$2.7m. 

The LEGO Group's social impact

The LEGO Group has teamed up with KultureCity and Hidden Disability Sunflower to better support its employees and customers with non-visible disabilities.

KultureCity is a nonprofit focused on improving accessibility in public spaces for individuals with non-visible disabilities and sensory needs. LEGO stores in the US and Canada have received certification for sensory inclusion.

Additionally, the company has launched LEGO-branded Sunflower lanyards for employees with non-visible disabilities, conditions or sensory needs in Denmark and the UK.

“We believe that play at work creates purposeful connections, inspires creative thinking and supports wellbeing,” the report says.

The company offers initiatives like Play Day, where LEGO employees globally can stop working and play together as well as Play Agent training.

It has also impacted more than 12 million children around the world with social responsibility and local community engagement activities.

Niels says: “Our social responsibility and community programmes are designed to impact children’s lives by bringing learning through play to those who need it most.”

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