Nearshoring: Inside General Motors' $1bn Mexico Investment

General Motors (GM) Mexico has announced an investment of US$1bn in its manufacturing operations. 

The announcement was made by Paco Garza, the President of GM Mexico, who anticipated significant challenges over 2026. 

This investment aims to strengthen GM's position in the domestic market in Mexico, where it is a top vehicle seller. With 198,153 units sold in 2025, it maintains its second-place position in the industry, achieving a market share of 12.2%.

The investment comes amid a turbulent time for relations between Mexico and the US, with uncertainty over tariffs for cars and automotive parts for export.

GM Mexico’s manufacturing operations

GM has several manufacturing facilities in Mexico to produce a range of cars and car parts. 

With its regional headquarters in Mexico City, the company has been in the country for almost 90 years and employs more than 25,000 people.

It has four manufacturing complexes in the country and an engineering centre.

These include manufacturing sites in Toluca, Silao, San Luis Potosí and Ramos Arizpe.

GM Mexico also has a regional engineering centre in the State of Mexico. 

Challenges for Mexican manufacturing

Manufacturing vehicles is significantly cheaper in Mexico compared to the US, which is a key reason why several leading car manufactures who have sites in Mexico choose to manufacture there. 

In March 2025, President Trump announced a 25% tariffs on automobiles and certain automobile parts, including engines and engine parts, transmissions and powertrain parts and electrical components. 

In October 2025, President Trump signed a proclamation to impose tariffs on imports of medium and heavy-duty vehicles and parts and buses which imposes a 25% tariff on imports of medium- and heavy-duty trucks and truck parts.

Some of these tariff measures are yet to be implemented, uncertain or require certain conditions met to be exempted. For manufacturers wishing to export vehicles to the US, the landscape is less than ideal.

Nearshoring vs offshoring

GM has 10 joint ventures, two wholly owned foreign enterprises and more than 58,000 employees in China.

According to a report from McKinsey, car manufacturers operating in China are faced with a host of new challenges as well opportunities.

In China, the automotive industry is a major contributor to its economy. However, the Chinese market has multiple issues, including an oversupplied market, leading to price wars.

In addition to this, China's relationship with the US on tariff measures is one that also sees intensive friction between the two superpowers. 

US manufacturers looking to nearshore may look to Mexico as a solution as despite ongoing uncertainty over tariff implementation, manufacturers with proximity to the US market may see it as a more stable bet than China. 

According to McKinsey, by optimising their global footprints for maximum utilisation of plants, cost-effective locations and proximity to key markets, car manufacturers can account for costs, fluctuating tariffs and supply chain risks.

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General Motors' plans for Mexico

GM Mexico's investment will support the domestic market, where it will invest the money over the next two years in manufacturing operations, as well as future projects. 

In 2025, GM Mexico sold 198,153 units, achieving a market share of 12.2%. 

GM Mexico is still a key leader in some market sectors, including large SUVs, where it has 78.8% of market share in the country.

Paco Garza, President and CEO of GM Mexico, says: “We closed 2025 with solid results, reaffirming our commitment to offering our customers innovation, quality and value in every vehicle.

"We anticipate a challenging 2026, where we will adapt our strategy to respond to the evolving needs of our customers. 

“As part of this new strategy, and in line with the Mexican government’s efforts to strengthen the domestic market, we will invest one billion dollars over the next two years in our local manufacturing operations and continue working on future projects focused on domestic demand, reinforcing our long-term commitment to Mexico.”