Audi Business Innovation

Company Profile

Audi Business Innovation GmbH (ABI) was launched by Audi AG in 2013 as a 100% subsidiary with the goal to rethink the automotive core business. The focus of ABI lies in the development and implementation of digital concepts and products as well as in the provision of reliable IT platforms for AUDI AG and the Volkswagen Group.

At Audi Business Innovation, employees shape digital transformation and strengthen the sales processes of Audi by offering profound product and IT expertise for user-centric solutions along the customer journey.

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Rethinking the automotive sector with data-driven strategies

The automotive business is changing; ABI’s Thomas Zuchtriegel discusses how the company uses data to achieve business impact with visualisation…

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