H&M

H&M, originally founded in 1947, is a globally recognised fashion and retail company headquartered in Stockholm, Sweden. With a commitment to providing fashion and quality at the best price, H&M has grown into a leading international fashion group. The brand is known for its extensive and diverse range of clothing that caters to fashion-conscious individuals of all ages.

Over the years, H&M has expanded its presence worldwide, offering a unique shopping experience both online and in physical stores. The company’s business model is distinguished by its emphasis on flexibility and efficiency, ensuring that the latest fashion trends are quickly and seamlessly integrated into its inventory. H&M’s dedication to sustainability and responsible production is reflected in its conscious collections and ongoing efforts to promote circular fashion.

Under the leadership of CEO Daniel Ervér, H&M continues to innovate and adapt to the ever-changing fashion landscape. The company is committed to making a positive impact on the environment and society, aiming to become fully circular and climate positive. H&M's strategic initiatives focus on digitalisation, customer centricity, and sustainable practices, reinforcing its position as a pioneer in the global fashion industry.