Coca-Cola just started manufacturing milk - its 'next billion dollar brand'

By Glen White
Coca-Cola has just announced plans to manufacture and distribute a premium, protein-packed milk under Minute Maids Fairlife brand. The new milk range fr...

Coca-Cola has just announced plans to manufacture and distribute a premium, protein-packed milk under Minute Maid’s Fairlife brand. The new milk range from the world-famous drinks manufacturer will go on sale across the US next month. 

Coca-Cola’s Fairlife milk is lactose-free and packed with 50 percent more protein than regular match – unsurprisingly it also has a price bracket to match. The lactose-free milk will also contain half the sugar of regular milk and 30 percent more calcium.

Customers will be able to choose from whole milk, fat-free milk, chocolate and reduced-fat options with prices ranging from $3.98 to $4.20.

“I hope it’s Coke’s next billion-dollar brand,” said Fairlife CEO Steve Jones.

Coca-Cola’s decision to increase the milk’s protein content corresponds with an increased demand for protein among consumers. Data shows 71 percent of shoppers seek more protein in their diet, according to findings from market-research firm NPD Group.

Coca-Cola is hoping its premium milk will help boost sales, as fresh or pasteurized milk retail volume sales declined by 3 percent last year. Sales of carbonated beverages are also falling.


Featured Articles

Immensa and Intaj Suhar partner to boost Omani manufacturing

MENA’s leading digital manufacturer Immensa has partnered with Intaj Suhar to enhance Oman’s localised manufacturing through digital inventory solutions

Bain & Company Report: OEMs and Digital Transformation

Bain & Company report urges original equipment manufacturers to embrace digital solutions and shift to a customer-focused mindset to stay competitive

The Factory of the Future: Manufacturers' Biggest Challenges

Here’s the biggest challenges manufacturers face with developing the factory of the future, with insight from Graham Upton, Head Of Technology at Capgemini

Dassault Systèmes Bring AR Manufacturing Showcase to London

Smart Manufacturing

Join Belden for a Free Webinar on Connected Plant Floor Data

Production & Operations

Cristina Semperboni: Women In Engineering Spotlight

Production & Operations