BNP Paribas Transforms Manufacturing via Circular IT Models

The market for sustainable investments is expanding rapidly, with predictions from the Organisation for Economic Co-operation and Development placing its growth in the trillions.
In this shifting landscape, BNP Paribas strives to lead in introducing sustainability and circularity into manufacturing environments, focusing on lowering emissions, enhancing biodiversity and fostering a circular economy model.
As part of its commitment, BNP Paribas aims to end financing for the thermal coal sector value chain by 2030, starting in the EU and OECD countries and by 2040 worldwide.
Circularity through IT-as-a-Service
BNP Paribas' three-step IT initiative offers an IT-as-a-service model that incorporates the circular economy across the entire IT lifecycle, promoting efficient usage, repair, refurbishment and recycling processes.
Businesses leasing equipment such as laptops, desktops and mobile devices benefit from not only cost savings but also secure returns and ethical end-of-life management without upfront financial constraints.
This model extends to facilities like Buchelay in France, where devices are refurbished or recycled to curb e-waste and conserve resources.
Moreover, it strengthens ESG compliance, integrating features like ISO-compliant data wiping, traceability and reverse logistics into its framework.
“For European businesses, the horizon for growth and resilience is undeniably centred around circularity,” writes Carmen Ene, CEO of BNP Paribas 3 Step IT, on LinkedIn.
She adds: “This isn't just a hopeful trend; it's a strategic imperative with a clear direction. Legislative frameworks are rapidly evolving to support this shift, showing that building a sustainable future no longer requires sacrificing profitability; it actually strengthens it.”
By maintaining device ownership, BNP Paribas is vested in maximising product longevity while minimising environmental impact, offering scalable, sustainable IT solutions to numerous businesses across 11 European countries.
Business through product-as-a-service
Product-as-a-service has the potential to support a circular economy within the manufacturing industry.
This model shifts from outright ownership to access-based, allowing manufacturers to retain ownership and take responsibility for the entire product lifecycle while businesses pay for the value and outcomes a product delivers.
In the IT sector, characterised by carbon-intensive production and limited product lifespans, PaaS could play an integral role in sustainability initiatives.
In 2022, global e-waste reached 62 million tonnes, an 82% increase from 2010, with a US$62bn in unrecovered resources, as per the UN Global E-waste Monitor.
“The circular economy is key to achieving a carbon-neutral economy by 2050,” explains Emmanuelle Bru, Group ESG Expert Circular Economy at BNP Paribas.
“Not only does it have a positive impact on the environment, but it can also bring economic and social benefits.”
By keeping ownership with the manufacturer and incorporating lifecycle management into agreements, these models can reduce raw materials consumption, enhance device usage and ensure responsible refurbishment or recycling of end-of-life products.
Collaboration for circularity
Governments in the EU, US, and China are already enacting legislation to normalise circular economies, while financial entities like BNP Paribas underpin this shift through specialised ETFs and impact bonds, stimulating innovation in various sectors, including food systems and medical equipment.
As Gartner projects IT spending to reach US$5 trillion by 2024 and with ESG pressures escalating, manufacturing entities adopting circular models can gain a substantial advantage.
This economic shift could align business success with global health and environmental considerations.
Biodiversity at BNP Paribas
Additionally, BNP Paribas is actively participating in 'Nature Tech', an initiative using technology to manage ecosystems and biodiversity.
This involves leveraging AI, environmental sensors, drones and satellites for conservation efforts.
The company has developed criteria focusing on biodiversity in its financing and investment policies, particularly industries such as agriculture, palm oil, and mining that face deforestation and habitat conversion.
BNP also supports extended research and internal methodologies for assessing biodiversity risks, guiding investment strategies that prioritise preservation and restoration.
The bank further invests in startups and projects centring on ecological transition, advocating for sustainable finance that considers both climate and nature-related risks.

