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How CRM can help manufacturers prioritise CX
James Frampton, SVP and GM EMEA at SugarCRM, explains how manufacturers can use CRM to help them prioritise CX in the new digital era
Elevating customer relationships by integrating CRM and ERP
The Food and Drink manufacturing industry is typically an arena of tight margins. Attempting to gain market share simply by lowering prices is not a via...
5 minutes with Luke Tuttle from MODIFI
Luke Tuttle from MODIFI talks working with robotics & CRM in manufacturing, his previous role as Chief Operating Officer & what makes a successful leader
Improved customer focus is key to maintaining the momentum of UK manufacturing recovery
Manufacturing firms must take a more customer-centric view of their businesses as the UK manufacturing sector begins to recover from a period of slow gr...
From Neverland to Wonderland: the journey to B2B omnichannel
Walt Disney may not be regarded as the godfather of Customer Experience (CX), but his 1956 rallying call to Disneyland staff is perhaps an early pencil...