How Müller is improving cattle welfare in the UK & Ireland

By Daniel Brightmore
Dairy giant Müller is offering a new incentive to further herd health and welfare improvements across the UK and Ireland. Müller Directfarmers are be...

Dairy giant Müller is offering a new incentive to further herd health and welfare improvements across the UK and Ireland.

Müller Direct farmers are being given the opportunity to earn an additional payment worth 1.0 pence per litre in 2020.

The Müller Direct Premium 2020, which all Müller Direct farmers can opt in to, will be available to those who commit to continually improve herd health and welfare standards, and end the practice of euthanising healthy bull calves on farm. 

The Müller Direct Premium 2020, will run from January 1st to December 31st, with the 1.0ppl premium based on full compliance by farmers on all four initiatives. They are:

  • The practice of euthanising healthy bull calves on farm must end by December 2020.
  • The Müller Direct Farm Insight Programme, an on-farm health and welfare assessment which provides benchmarking, advice and potential savings. 
  • The Müller Direct Antibiotic Programme, designed to manage and reduce unnecessary use of antibiotics. 
  • The National Johne’s Management Plan, which aims to control and eradicate Johne’s, a chronic disease with affects cattle.

The premium will be paid in a lump sum in January 2021, and would be worth £20,000 to a 2 million litre per annum producer.


Teys Australia: Feeding People, Enriching Lives

Epicor: 10 trends transforming food and beverage manufacturers

Top 10 Food and Drink Manufacturers

Read the latest issue of Manufacturing Global here

Rob Hutchison, Milk Supply Director for Müller Milk & Ingredients commented: “For the industry to move forward, we must continually evolve to ensure we’re aligned with the needs of our customers and consumers. 

“We buy a fifth of all milk produced on Britain’s farms, so we’ve got a real opportunity, and responsibility, to encourage our suppliers to make positive changes. 

“Müller Direct farmers are already hugely passionate about the welfare of their herds, but we’re confident that by participating everyone will reap the rewards. 

“Apart from the obvious financial gain, farmers will benefit from potential improvements to the health and welfare of their herd, as well as benchmarking and additional expert support.

“We will benefit by being able to evidence aggregated herd health data with customers who don’t currently have a direct relationship with farmers. We’re confident that this package of initiatives will put our business and supply farmers in a strong position.” 

The dairy company has already launched a number of initiatives to increase farmer resilience, confidence and to help reduce their exposure to market volatility. They include the introduction of a fixed price contract option and opportunities for farmers to access dairy futures markets. 


Featured Articles

Immensa and Intaj Suhar partner to boost Omani manufacturing

MENA’s leading digital manufacturer Immensa has partnered with Intaj Suhar to enhance Oman’s localised manufacturing through digital inventory solutions

Bain & Company Report: OEMs and Digital Transformation

Bain & Company report urges original equipment manufacturers to embrace digital solutions and shift to a customer-focused mindset to stay competitive

The Factory of the Future: Manufacturers' Biggest Challenges

Here’s the biggest challenges manufacturers face with developing the factory of the future, with insight from Graham Upton, Head Of Technology at Capgemini

Dassault Systèmes Bring AR Manufacturing Showcase to London

Smart Manufacturing

Join Belden for a Free Webinar on Connected Plant Floor Data

Production & Operations

Cristina Semperboni: Women In Engineering Spotlight

Production & Operations