AppLovin: Managing risk and growing the global app ecosystem

Apple’s 2009 advert – which coined the phrase ‘There’s An App For That’ – was just the beginning. Over the last 13 years, there has been a global explosion of app downloads ranging from mobile games to productivity tools. And, with figures from Statista suggesting there were 230bn global mobile app downloads in 2021, there are no signs of a slowdown. 

For AppLovin, a marketing platform with an ultimate mission to grow the global app ecosystem, the goal is to help developers expand their audience and their revenue while helping the industry to continue to thrive.

Since launching in 2012, AppLovin has been instrumental in defining many of the world’s most popular apps and game studios. The company’s leading mobile marketing and monetisation platform provides app developers with a powerful, full-stack solution to solve their mission-critical functions like user acquisition, monetisation and measurement.