Zeb: How Manufacturers Can Unlock AI’s True Potential

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Zeb CEO Mal Vivek explains why manufacturing AI fails due to fragmented data and why business leaders, not just tech teams, must lead the strategy

AI promises to transform manufacturing and supply chain operations, yet many companies spend heavily only to see minimal returns. Why does manufacturing AI often fail? According to Mal Vivek, Founder and CEO of Zeb, the issue isn't the technology itself, it is structural.

In this video, we explore why fragmented data across factory floors and supply chains makes it difficult to build a cohesive foundation. Mal explains how isolated proofs-of-concept often lead to damaging generalisations, causing leadership to lose faith in AI before it can make an impact.

The solution? AI projects can no longer be led exclusively by technology teams. Business leaders must be in the room to ensure modernisation aligns with workflow realities. Discover how working backwards from clear business outcomes, focusing on specific workflows and using platforms like Databricks and its Unity Catalogue can help democratise AI.

Watch now to learn how manufacturers can move beyond fragmented data, build momentum and finally unlock AI’s true potential across the entire organisation.

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