Augury's Brian Fitzgerald on manufacturing’s evolution

In the era of Industry 5.0, Augury's Brian Fitzgerald explores AI integration, workforce mobility, machine health & business outcomes for 2024

Brian Fitzgerald is the Chief Revenue Officer at Augury, where he oversees the sales, marketing and strategy functions across the software development company. He has over three decades of experience in technology marketing, sales, strategy and crisis communications. Here, gives us his 2024 predictions.

What is Augury?     

“Augury is a leader of industrial-grade AI solutions. We provide over 100 of the world’s largest manufacturing and industrial companies with insights into the health of machines, processes, and operations to transform how people work and what they can create. Our Machine Health solution combines AI and IoT with human expertise to offer precise predictions that are 99.9%+ accurate, so maintenance and reliability teams can predict and prevent machine failures and drive down costs.”   

Brian Fitzgerald, Chief Revenue Officer at Augury

Brian Fitzgerald, Chief Revenue Officer at Augury

How do you think the manufacturing industry will shape up in 2024?    

“In 2024, manufacturers will be expected to face many challenges and obstacles, such as the ongoing skills shortage and supply chain disruptions. But trends from 2023 will roll over into the new year. 

“Advanced automation: Currently, most manufacturing industries are applying Industries 2.0 and 3.0 to their work. But with the rise of AI, talk of Industry 4.0 is quickly moving to conversations of Industry 5.0. There will no doubt be more conversations around the integration of AI into everyday work.    

“Worker mobility: The idea of working at the same company for 30 years is becoming outdated and the mobile culture of changing jobs every few years will inevitably reach the manufacturing sector. Companies need to reconsider their workforce, reconsidering how to retain employees while also benefiting from the strengths of new workers.   

“Change of focus: Manufacturing investment may return to a normal cycle, with a focus on efficiency, productivity and sustainability. But there will be an additional shift in focus from AI to the business outcomes it enables.”   


What are Augury's plans for 2024?    

“We have big plans for 2024. First, we will continue focusing on developing production health, which combines machine and process insights. These integrated insights will allow manufacturers to simultaneously improve their business outcomes, provide new skills to their workers and hit sustainability targets. We also plan to expand geographically to bring Augury to factories in new countries.

“We will continue to redefine and improve our Machine Solutions by increasing our machine coverage, releasing new sensing capabilities, enhancing our autonomous process insight and extending our insurance-backed diagnostic guarantee to cover production losses. We're also working on new and exciting ways to integrate new AI capabilities into our customers' production environment, so stay tuned.”


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