Webinar: Leveraging AI To Create Optimal Customer Experience

An economic shift has been happening in the manufacturing industry.

Digital transformation has fundamentally transformed the nature of consumer demand, creating expectations across industries for highly customised customer experiences. 

Elite customer service today means going beyond market research into broad demographics. 

Digital technologies and data can be harnessed to truly know, address and anticipate the desires of the individual.

Many manufacturers have transitioned to meet this demand, going from selling static products to selling constantly evolving services. 

But many still haven’t unlocked the power of a transformative part of industry 4.0, capable of creating optimal customer experiences: AI. 

Our upcoming Webinar, 'How To Leverage AI To Unlock Optimal Customer Experiences' hosted by Manufacturing Digital and led by experts at customer experience partner OneMagnify, takes place on Thursday, September 19th 2024 at 6:00 p.m. London (GMT +1:00).

This webinar will teach you how to unlock AI's power to create customer experiences that keep clients coming back every time. 

What you’ll gain from this webinar

Every manufacturer has heard about AI’s potential to transform operations, heighten efficiency, enhance sustainability and improve productivity.

But the stats about the success of AI strategies don’t lie.

According to one Gartner report, a staggering 85% of all AI projects fail.

The biggest factor in this is a lack of clear, concrete objectives and expectations.

What’s the scope? What’s the focus? What are the metrics to objectively evaluate your short and long-term success?

These questions grow more complex when it comes to implementing AI into customer experience strategies.

But like other AI projects, the benefits of pushing through to success massively, massively outweigh the risk. 

AI can help you connect with, understand and anticipate the needs of your customers like nothing else. 

In our webinar, you’ll get expert insights into all these questions and more, as you learn how to successfully incorporate AI into your customer experience strategy, maximising its impact and benefits.

Through a series of fascinating, interconnected use cases our presenters will take you on a journey through each stage of the customer journey, from segmentation to content optimisation, showcasing how AI can be best utilised. 

You’ll discover how you can accurately build and enhance detailed B2B customer personas, which will create the perfect foundation for more personalised customer experiences. 

AI can help you evaluate and optimise marketing content tailored to these personas, ensuring it resonates before it reaches the market. 

Leaders at OneMagnify will also explain how AI can be leveraged to define core audience segments, optimising customer outreach and leading to superior results. 

Meet The Presenters

Steve Farr, Chief Digital Officer, OneMagnify​​​​​​​

The cover star of the July edition of Manufacturing Digital, Steve Farr is a leading expert on digital transformation, analytics and the changing nature of the manufacturing sector. 

Steve has a honed ability to transform data into customer understanding, driving phenomenal change for global brands like Ford, GE, Toyota and Whirlpool. 

His influential 25-year career has spanned automotive, financial services and academia, boosting the business success of start-ups, ad agencies and large Fortune 10 companies alike.

Steve is incredibly passionate about the revolutionary potential of AI, with a complex understanding of how it can improve client relationships, elevate experiences and provide superior insight. 

If you want actionable advice about how to unlock AI’s power in the customer experience department, he’s your man. 

Jonathan Prantner, Chief Analytics Officer, OneMagnify

Jonathan Prantner is Chief Analytics Officer at OneMagnify, continually advancing the company’s AI capabilities. 

An expert in data, AI and analytics, Jonathan helps analytics and marketing leaders leverage digital transformation to understand their audience, attract new customers and drive superior business growth. 

He’s a renowned thought leader and the recipient of multiple data science patents, with a career spanning a diversity of industries from automotive to healthcare to educational research. 

With his bold approach to applied mathematics, Jonathan pushes the boundaries of analytics and intimately understands what manufacturers need to unlock the customer experience potential of AI. 

To register for the webinar, click here 

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