Amplify buys Tyrrells for £300 million

By Nell Walker
British crisp manufacturer Tyrrells has agreed to an acquisition by US snack company, Amplify, to the tune of £300 million. Tyrrells is known in...

British crisp manufacturer Tyrrells has agreed to an acquisition by US snack company, Amplify, to the tune of £300 million.

Tyrrells is known in the UK as an ‘upmarket’ crisp business, its product range including mixed vegetable crisps, beetroot crisps, and premium popcorn known as Poshcorn.

Amplify is buying Tyrrells from its current owner, Investcorp, with £278 million in cash and the rest in shares.

Amplify is a major business in the US snack industry, owning the popular SkinnyPop brand. It will keep Tyrrells’ current Chief Executive, David Milner, as its International President.

Tyrrells was founded in 2002 by a potato farmer called William Chase when he decided that crisps were more profitable to sell to supermarkets than raw potatoes. He sold the company six years later for £40 million, and set up a distillery for making premium spirits.

Tyrrells generated £85 million in net sales in 2015, and international sales account for 40 percent of its revenue. This acquisition is set to increase the company’s global each even further.

 

Follow @ManufacturingGL and @NellWalkerMG

Share

Featured Articles

Microsoft’s Çağlayan Arkan explores the supply chain

Çağlayan Arkan, Microsoft’s VP Global Strategy & Sales Lead for Manufacturing & Supply Chain, gives his take on digital factories and ‘the art of possible’

Elisabeth Brinton on the Microsoft Cloud for Sustainability

Microsoft’s Elisabeth Brinton discusses the Microsoft Cloud for Sustainability programme & how manufacturers are being supported by their new technology

Aiimi’s Head of Solution Engineering Matt Eustace on risks

Aiimi utilises AI to provide businesses insights that eliminate risks ‒ including how to manage sanctioned individuals in your supply chain

5 minutes with Nicolai Peitersen, co-founder of Wikifactory

Procurement & Supply Chain

Three steps to building a resilient enterprise ecosystem

Procurement & Supply Chain

Chocolate manufacturer Venchi on sustainable packaging

Procurement & Supply Chain