Walkers collaborates with Heinz for sandwich-flavoured crisps
Walkers has teamed up with Heinz to create a range of six different sandwich-flavoured crisps.
The promotion, dubbed 'Go Barmy for a Sarnie', incorporates six Heinz sauces in the flavours, which are bacon and ketchup; cheese, cucumber, and salad cream; roast chicken and mayonnaise; ham and mustard; toasted cheese and Worcester sauce; and sausage and HP sauce.
Prizes will also be offered as part of the promotion, such as the chance to win £10,000 or free crisps.
According to Campaign, Thomas Barkholt, Marketing Director at PepsiCo, said: "The campaign is based on strong insights around the importance of sandwiches and snacks to British consumers.
Follow @ManufacturingGL and @NellWalkerMG
- Problems in the food industry go beyond Brexit, says GMBSmart Manufacturing
- What 2017 will hold for MES in the food and beverage sectorLean Manufacturing
- Amplify buys Tyrrells for £300 millionLean Manufacturing
- Dannon looks into alternatives to sugar following consumer and expert demandLean Manufacturing