Hyundai Expands European R&D for Sustainable Innovation

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Hyundai enhances European R&D with new facilities
Hyundai is enhancing its European R&D & manufacturing with state of the art facilities to drive EV technology, sustainability and high-performance systems

Hyundai Motor Group is accelerating its commitment to sustainable mobility and automotive innovation by significantly expanding its European research and development (R&D) facilities. The strategic initiative will enhance the company’s capabilities in electric vehicle technology, high-performance systems and sustainability, reinforcing Hyundai’s position as a leader in the automotive industry.

Expanded Nürburgring test centre: A step toward the future

Hyundai’s involvement in the Nürburgring test centre has deep roots, dating back to 2011 when it pioneered durability testing. Over the years, the collaboration has played a pivotal role in its development of vehicles that meet rigorous performance and durability standards.

Hyundai has taken a significant step forward with the latest expansion of the test centre, which adds 834 square meters of cutting-edge facilities, including advanced workshops, specialised laboratories and high-voltage EV charging infrastructure.

Tyrone Johnson, Managing Director of Hyundai Motor Europe Technical Center

Tyrone Johnson, Managing Director of Hyundai Motor Europe Technical Center, highlighted the importance of this development, stating: “This expansion represents a bold step toward securing the infrastructure needed for the future of mobility. It reflects our confidence in the growth of the EV sector and our commitment to driving sustainable innovation.”

The new facilities at Nürburgring will allow Hyundai to seamlessly integrate its N-performance models with its expanding EV strategy. The facility marks a significant milestone on its journey toward full electrification in Europe, strengthening its commitment to sustainability and future mobility.

Square Campus: A State-of-the-Art facility for next-generation R&D

In addition to the Nürburgring expansion, Hyundai is set to open the Square Campus in the Rhine-Main region in March 2025.

The state-of-the-art facility will span over 25,000 square meters to advance key automotive technologies, including electric vehicles, advanced driver-assistance systems (ADAS), infotainment and electrification.

It will house cutting-edge tools, such as the largest four-wheel noise, vibration and harshness (NVH) dynamometer in Europe and advanced chassis and powertrain dynos. The advanced tools will simulate and evaluate vehicle performance under various conditions, eliminating the need for extensive on-road testing.

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Tyrone adds: “This expansion of our facilities impressively demonstrates the progressive mindset that drives us at Hyundai Motor Group. We are constantly moving ahead, motivated by the challenge of pushing limits to achieve greater success.”

He continued about the strategic importance of the location, saying: “Germany remains at the heart of automotive excellence. Our investment in this powerful ecosystem reflects our confidence in the Rhine-Main region’s engineering expertise and innovative strength. It proves our commitment to the passionate engineers and partners who make it happen.”

Sustainability at the core of Hyundai’s vision

The Square Campus is designed for innovation in automotive technologies and integrates sustainability into its core infrastructure. To reduce its environmental impact, the facility will use eco-friendly materials, photovoltaic panels and heat pump systems.

It will feature modern hybrid workspaces, a rooftop garden and innovative working systems to foster team collaboration and creativity.

These efforts align with Hyundai’s ambitious sustainability goals, including its commitment to achieving zero-tailpipe emissions by 2035 in Europe. The expanded facilities will support the company’s efforts to accelerate EV technology development and high-performance systems while maintaining environmental responsibility.

Opportunities for growth and collaboration in the European market

The expansion of Hyundai’s Technical Centre opens up significant opportunities for growth and collaboration in the Rhine-Main region. As Hyundai continues to grow its presence in Europe, it aims to attract talented engineers and professionals specialising in electric powertrain development, ADAS systems and vehicle dynamics.

Hyundai’s job portal offers opportunities for the engineers to join the company and work on cutting-edge technologies that will shape the future of the automotive industry.

Expanded Nürburgring test center

Tyrone Johnson highlighted the importance of these opportunities, saying: “Our expanded facilities provide engineers with a hub for creative collaboration. They have the resources and advanced technologies they need to push boundaries and shape a more dynamic, connected future for the European automotive landscape.”

By fostering talent and expanding its technical capabilities, Hyundai is positioning itself to lead the future of sustainable, high-performance vehicles, further solidifying its role as a forward-thinking, global automotive innovator.

Hyundai’s expansion of its European R&D facilities represents a significant leap forward in the company’s commitment to sustainable innovation. By enhancing its EV technology, performance systems and sustainability capabilities, Hyundai is advancing its vehicle offerings and creating a manufacturing platform for future growth. 

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