Xela Energy Rebrand Targets Manufacturers with Renewables

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Xela Energy rebrand: Company positions itself at the forefront of the renewable transition (Image: Xela Energy)
Rebrand aims to bring tailored renewable power to manufacturers, data centres and more, as Xela Energy eyes a growing market for secure electricity supply

In a move aimed at industrial-scale electricity consumers, Clean Energy Capital has rebranded as Xela Energy. 

The transition reflects its shift from a traditional renewables developer to what the firm now terms an Enterprise Independent Power Provider (EIPP). 

This evolution brings a new commercial model focused on powering large sites such as manufacturing plants, pharmaceutical facilities and data centres via secure, scalable renewable energy systems.

As UK businesses face a combination of high electricity prices, ageing national grid infrastructure and pressure to cut carbon emissions, Xela Energy is positioning itself as a full-service power provider offering behind-the-meter solutions. 

This model bypasses the grid entirely, delivering renewable power directly from generation assets to consumption sites.

Alexander Goodall, Founder and CEO at Xela Energy (Image: Xela Energy)

Alexander Goodall, Founder and Chief Executive Officer at Xela Energy, explains: “Our rebrand to Xela Energy reflects the business we’ve become – and one we continue to build upon. 

“It’s not just about a new name. It's about delivering real infrastructure to solve our customers’ challenges – proactively, not reactively.”

Serving energy-intensive industries with private wire models

Xela Energy’s updated model focuses on supplying reliable, fixed-cost electricity through private wire systems. 

A private wire connection allows power to be transmitted directly from renewable generation sources to the user's site, without using the wider national grid. This provides energy users with greater control over cost, timing and carbon footprint.

Image: Clean Energy Capital (now Xela Energy)

To deliver these services, the company fully funds, develops and operates energy infrastructure, removing the need for customers to provide capital up front. 

Its customers include some of the UK’s most power-hungry sectors such as manufacturing, pharmaceuticals and digital infrastructure providers.

The team has grown from just four employees to more than 25 specialists, a change Alexander attributes to demand and internal commitment. “It’s our people who make that possible,” he says. “Their belief, drive and commitment have shaped Xela from the very start – and they continue to push us forward every day.”

Alongside team expansion, Xela Energy has also secured institutional investment and now owns and operates private wire assets for multinational corporations. 

Its service offering covers every stage of energy project delivery, including construction management, asset management, operations, health and safety, contract compliance, billing and customer service.

This breadth of support appeals to companies looking for a streamlined approach to implementing renewable energy projects on-site, without the complexity of managing multiple contractors.

Amy Young, Director, Data Centres at Xela Energy (Credit: Xela Energy)

Amy Young, Director of Data Centres at Xela Energy, outlines the integrated nature of their work: “We integrate within the local community, working with local landowners and local farmers. 

“It’s that all-encompassing aspect of what can be produced here in the UK and how we can utilise and benefit from it.”

Manufacturers seek sustainable energy at scale

For industrial users, reliable access to power is a key concern. In sectors like manufacturing, where operations can run 24/7, any loss of power can result in halted production and lost revenue

Coupled with high energy costs, there is a clear interest in solutions that offer long-term certainty and carbon reduction in equal measure.

Xela Energy meets this demand through Renewable Energy Service Agreements (RESAs). These contracts serve as private equivalents to the traditional power purchase agreement, fixing the cost of electricity over the long term. 

This model is especially relevant to sectors exposed to fluctuating grid prices and supply constraints.

Amy explains the company’s focus on substance over speculation: “We will not speak to any large power user – not just data centres, but manufacturing infrastructure – until we have a viable product to speak to them about.”

Image: Getty

This focus includes a detailed review of the supply chain and technical layout of each site.

Amy adds: “We’ve been focusing heavily on our supply chain over the past few years so that everything we do has sustainability in mind. We don’t want solar panels imported from China, for example, because that undermines everything we’re trying to offset.”

This emphasis on UK-based solutions and supply chains aligns with growing customer interest in transparent and verifiable sustainability reporting. 

In sectors such as manufacturing and data hosting, customers and investors are demanding evidence of carbon reduction progress.

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The company’s flexible approach to energy technology means it is not locked into any single renewable generation method. 

Instead, it adapts projects to suit individual site needs, whether that means solar, wind or other low-carbon systems. 

Alexander adds: “With capital secured and land in strategic locations, Xela Energy brings shovel-ready, strategically located projects to the table, built around tangible solutions and is positioned to power a more sustainable, industrial economy.”

Amy summarises this approach, noting: “Our team and our industry expertise sets us apart from anybody else in the industry. We want to disrupt and challenge the status quo.”


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