Häfele: supporting furniture manufacturers after COVID-19

By Sean Galea-Pace
Häfele UK has launched a new dedicated package of industry leading support for furniture manufacturers as a result of COVID-19...

Häfele is an internationally trusted name supplying furniture fittings, ironmongery and hardware to trade and is recognised for product and expertise in the industry.

Available to existing and new customers, the Häfele Here to Help programme is designed to help furniture joiners and manufacturers increase sales and enquiries, as well as delivering projects on time and on budget despite the financial, operational and logistical challenges presented by the pandemic.

In order to help Häfele’s customers who may require extra support to plan future projects with confidence, the package includes a prize freeze on all products for the rest of 2020. It also includes a 50% reduction to the order value to qualify for free delivery, decreasing it from £100 to £50 until the end of September, with next day delivery available on orders by 3pm. 

In addition, Häfele has brought together several of its existing added value services to make the design, specification and ordering process as easy as possible for furniture joiners and manufacturers. Its Technical Team is also available to offer advice on choosing the most suitable solutions from Häfele’s extensive range of products to meet the requirements of any project or budget.

The free-of-charge Lighting Design Service enables customers to explore different options on how integrated LED lighting can transform furniture, units and other products. On top of this, customers can take advantage of Häfele to Order, a bespoke manufacturing and packing service that allows customers to order products to their exact size and quantity, saving time on projects. 

Natalie Davenport, Head of Marketing at Häfele UK, commented: “We know it’s a challenging time for many of our customers who are having to navigate new ways of working with social distancing, health and safety rules, and in some cases fewer team members to support with the day-to-day work.

“We’ve spent the last few months speaking to our customers to see how we can support them, all while making changes to our own business to enable us to work effectively and safely, so that we’re here to support our customers getting back to a new normal. Whether furniture joiners and manufacturers are looking for technical, specification or design support, we’re here as an extension of their team and can provide all of this and more.

“Ultimately our aim with Häfele Here to Help is to support our customers to secure projects and continue to grow their businesses. Whether we can help them refine their plans so that they meet their customers’ changing budgets, or find ways to improve the overall design and aesthetic of the project to maximise customer satisfaction, we’re here to help.”

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