Toyota's latest hybrid launch is pushed back

By Nell Walker
The release of Toyota's plug-in hybrid, the Prius Prime, has been pushed back. The vehicle is now set to be available for sale late this year or...

The release of Toyota's plug-in hybrid, the Prius Prime, has been pushed back.

 

The vehicle is now set to be available for sale late this year or early 2017. Toyota has announced that the launch dates were being delayed for Japan, but not for the US and Europe, which were set to follow Japan from the start. 

Company spokesperson Kayo Doi said: "We decided we want to take our time and more care before starting mass manufacturing," mentioning no other details of the delay.

Toyota is the global leader in hybrids, having sold nine million since 1997. Only 75,000 of these are plug-ins, which charge from household plugs and only switch to hybrid mode when the battery runs low. 

The much-celebrated Prius Prime was unveiled at the New York International Auto Show in March, and while launch delays are not a foreign concept, Toyota has been closed-lipped about this one. 

Doi denied parts shortages, and insisted that Toyota is simply taking its time in creating the best possible product. 

The new vehicle promises a mileage equivalent to 120 miles to the gallon, with a cruise range as an electric vehicle of 22 miles. 

A price for the Prius Prime - called Prius PHV in Japan - has not yet been announced. 

 

Follow @ManufacturingGL and @NellWalkerMG

Share

Featured Articles

What to see and do at GSMA MWC Shanghai 2024

At the 2024 GSMA MWC in Shanghai, guests will learn more about the future of 5G and IoT, as well as the role of mobile connectivity in manufacturing

EV Recycling Driven By Tata Steel, Nucor and Dowa Holdings

Market projected growth for EV recycling set to go from US$551bn in 2024 to US$768bn by 2029 with Tata Steel and Nucor embracing ferrous metal recycling

Brooke Weddle: Manufacturing Needs A Rebrand

Brooke Weddle, senior partner at Mckinsey, sat down with Manufacturing Digital to discuss methods to address manufacturing's global hiring crisis

Immensa and Intaj Suhar partner to boost Omani manufacturing

Procurement & Supply Chain

Bain & Company Report: OEMs and Digital Transformation

Smart Manufacturing

The Factory of the Future: Manufacturers' Biggest Challenges

Smart Manufacturing