Co-op rebrands with the extensive help of Turner & Townsend

By Nell Walker
Turner & Townsend is set to continue providing project, programme, and delivery management for Co-op's rebranding campaign over the next five ye...

Turner & Townsend is set to continue providing project, programme, and delivery management for Co-op's rebranding campaign over the next five years.

The reband is designed to take Co-op back to its roots, and more than 70,000 employees across the UK will take part in a 'Back to being Co-op' programme, aimed at educating staff about the benefits of membership and reconnect them with the Co-op's long heritage. There will be 5,000 colleague events across the country. 

Turner & Townsend will be responsible for managing the roll-out of the iconic blue cloverleaf Co-op logo, having been at the forefront of delivering the rebrand to stores.

From the Autumn, Co-op members will recieve a five percent reward for any purchases of own-brand products and services with a further one percent benefitting local causes through a community reward scheme.

Mike Lumb, Project Director for Turner & Townsend, said: “We’re proud to be playing such a pivotal part in the Co-op’s return to its pioneering roots, championed by the original founders. We’ve been working with the Co-op for a number of years and are delighted to being using our expertise and experience in retail to help deliver this transformational programme.

“Turner & Townsend has immense respect for the heritage of the Co-op and its brand values, which are both focused on community and its workforce.”

Allan Leighton, Chair of the Co-op, added: “We are on the verge of creating a new Co-op economy, one where the trade from our members clearly benefits them, their communities and our thousands of suppliers.

“Our brand identity, whether seen on a Fairtrade bottle of wine, on a funeral home fascia or on our insurance website, will signify a better way of doing business.”

 

Follow @ManufacturingGL and @NellWalkerMG

Share

Featured Articles

What to see and do at GSMA MWC Shanghai 2024

At the 2024 GSMA MWC in Shanghai, guests will learn more about the future of 5G and IoT, as well as the role of mobile connectivity in manufacturing

EV Recycling Driven By Tata Steel, Nucor and Dowa Holdings

Market projected growth for EV recycling set to go from US$551bn in 2024 to US$768bn by 2029 with Tata Steel and Nucor embracing ferrous metal recycling

Brooke Weddle: Manufacturing Needs A Rebrand

Brooke Weddle, senior partner at Mckinsey, sat down with Manufacturing Digital to discuss methods to address manufacturing's global hiring crisis

Immensa and Intaj Suhar partner to boost Omani manufacturing

Procurement & Supply Chain

Bain & Company Report: OEMs and Digital Transformation

Smart Manufacturing

The Factory of the Future: Manufacturers' Biggest Challenges

Smart Manufacturing