Co-op rebrands with the extensive help of Turner & Townsend

By Nell Walker
Turner & Townsend is set to continue providing project, programme, and delivery management for Co-op's rebranding campaign over the next five ye...

Turner & Townsend is set to continue providing project, programme, and delivery management for Co-op's rebranding campaign over the next five years.

The reband is designed to take Co-op back to its roots, and more than 70,000 employees across the UK will take part in a 'Back to being Co-op' programme, aimed at educating staff about the benefits of membership and reconnect them with the Co-op's long heritage. There will be 5,000 colleague events across the country. 

Turner & Townsend will be responsible for managing the roll-out of the iconic blue cloverleaf Co-op logo, having been at the forefront of delivering the rebrand to stores.

From the Autumn, Co-op members will recieve a five percent reward for any purchases of own-brand products and services with a further one percent benefitting local causes through a community reward scheme.

Mike Lumb, Project Director for Turner & Townsend, said: “We’re proud to be playing such a pivotal part in the Co-op’s return to its pioneering roots, championed by the original founders. We’ve been working with the Co-op for a number of years and are delighted to being using our expertise and experience in retail to help deliver this transformational programme.

“Turner & Townsend has immense respect for the heritage of the Co-op and its brand values, which are both focused on community and its workforce.”

Allan Leighton, Chair of the Co-op, added: “We are on the verge of creating a new Co-op economy, one where the trade from our members clearly benefits them, their communities and our thousands of suppliers.

“Our brand identity, whether seen on a Fairtrade bottle of wine, on a funeral home fascia or on our insurance website, will signify a better way of doing business.”

 

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