Why LEGO is Investing US$360m in Supply Chain Resilience

LEGO has officially broken ground on a two-million-square-foot regional distribution centre (RDC) in Prince George County, Virginia, as part of its strategy to support long-term growth across the Americas.

Located roughly 20 miles from a manufacturing site currently under construction in Chesterfield County, the new RDC strengthens the Danish company’s regional supply chain and shortens delivery times for retail and fan customers.

The US$360m investment in the US facility adds to LEGO’s expanding logistics footprint. When operational in 2027, the Prince George RDC becomes the company’s sixth RDC worldwide and second in the Americas, joining its existing Fort Worth, Texas site.

Carsten Rasmussen, COO at LEGO, comments: "Breaking ground this week on our newest distribution centre in Prince George County marks an exciting milestone as we expand from one distribution centre in each region to two. "Together with our LEGO Manufacturing Virginia factory, this site reflects our long-term commitment to strengthening our operations and supporting growth across the Americas."

Bringing supply closer to demand

LEGO states that the centre will support its goal to bring play experiences to “millions of children and adults alike” across the region.

The facility’s location near Richmond means shorter lead times and faster responses to demand changes. This closer proximity helps reduce the company’s environmental impact and aligns with its regionalised supply chain model.

Cindy Sikora, Vice President of Supply Chain Operations for the Americas, says: "Our regional distribution centre will strengthen our supply chain network across the Americas, helping us bring LEGO play to more fans and retail partners efficiently and reliably.

"We are grateful for the ongoing collaboration we have had with partners across the Commonwealth of Virginia who support our ambition to build this distribution centre.”

With capacity exceeding 200,000 pallets, the site will be operated by a 3PL provider and is expected to create more than 300 jobs. LEGO has signed a built-to-suit lease with Crosspointe Commerce Center, a venture by Hillwood Investment Properties and The Silverman Group. 

The use of advanced automation technologies positions the RDC as a key part of LEGO’s ongoing shift towards greater supply chain flexibility. Its integration with the nearby LEGO Manufacturing Virginia also enables efficient transportation using electric vehicles, cutting emissions and linking production directly to distribution.

Energy efficiency and certification targets

LEGO is aiming for high environmental standards throughout the project.

The site has been designed with a range of energy-efficient systems and sustainability measures. The company plans to power the facility entirely with renewable energy and seeks to achieve LEED Gold certification.

In addition, LEGO is targeting WELL certification, which focuses on the health and wellbeing of those working inside the building. WELL-certified buildings are assessed on air, water, nourishment, light, movement, thermal comfort, sound, materials, mind and community.

Electric vehicles will be used to transport goods between the new RDC and LEGO Manufacturing Virginia, supporting the company’s aim of lowering its operational emissions and optimising its logistics flow.

This sustainability approach fits within LEGO’s global environmental goals, which include transitioning to lower-carbon operations across all manufacturing and logistics locations.

Expanding reach across the Americas

The Virginia project is just one part of LEGO’s broader expansion.

In 2025, LEGO has supported six non-profits in Virginia through grant funding, aiming to reach nearly 400,000 children across the state. It also opened a new retail store in Henrico County’s Short Pump Town Center.

Internationally, LEGO’s logistics and production footprint is growing. The company opened its sixth global factory in Vietnam and completed a 30% capacity expansion at its Hungary facility in 2025. It also launched two new RDCs in Tessenderlo, Belgium and Dong Nai, Vietnam in 2024 and 2025 respectively, reinforcing its supply chain network with more regionalised facilities.

With the Prince George RDC and Chesterfield factory set to open in 2027, LEGO bolsters its Americas infrastructure for both retail and wholesale distribution. These facilities position LEGO to scale in response to consumer demand, while advancing its environmental and social commitments.