Siemens & NVIDIA: What is the Industrial Metaverse?

Siemens Industrial Metaverse is a shared, immersive, physics-based digital space where humans and machines interact with both data and one another. 

Part of the Industrial Metaverse is software, described by Siemens as "digital twin software” which is part of a collaboration between Siemens and NVIDIA.

In 2025, Siemens and NVIDIA showcased the company's advanced digital twin capabilities at the NVIDIA GPU Technology Conference (GTC) in Washington DC, bringing together 3D visualisation, simulation and factory data into a unified environment.

The Industrial Metaverse

Siemens Industrial Metaverse is made of three core components. A key component is simulation and digital twins, which integrate real-world objects into the digital world and allow prediction of an object's behaviour. 

Another component is data analytics and AI, which can generate and analyse huge columns of data, with the goal being to allow machines to find solutions to problems independently. 

The third component is connectivity and edge computing, which allow large highly-distributed systems to gather real-time insights and analyse data quickly. 

Roland Busch, CEO of Siemens, says: “Together, we are building the Industrial AI operating system, redefining how the physical world is designed, built and run.”

Siemens say the Industrial Metaverse will allow for the interaction of an infinite number of people and assets and offer full immersion into physics-based, photo-realistic, real-time simulations. 

NVIDIA’s involvement and digital twins

Siemens and NVIDIA have a long-standing strategic partnership, focusing on industrial AI, digital twins, AI infrastructure and the Industrial Metaverse. The companies also collaborate on GPU manufacturing and AI data centre infrastructure. 

In a 2025 demo showcasing the Siemens Xcelerator and NVIDIA Omniverse digital twin capabilities, Siemens showed how its tech stack can support manufacturing operations from design phase through to operations of advanced factories. 

A key function of the technology showcased involved showing how building infrastructure and production lines can be bought together in one engineering environment. 

This included using AI to simulate hundreds of potential factory layouts. Then after this process, photorealistic and physics-based models of their factories can be rendered.

Rev Lebaredian, Vice President of Omniverse and Simulation Technology at NVIDIA, said in 2025: "Digital twins have become essential in the age of industrial AI, enabling the simulation and optimisation of entire production lines and training robotics virtually before a single piece of hardware is installed.

"Our collaboration with Siemens brings NVIDIA Omniverse to the heart of manufacturing, providing the critical platform capabilities to accelerate the entire factory lifecycle, from concept to operation."

Growing global demand for automation technologies

Siemens predicts that the Industrial Metaverse technology will break distance barriers in manufacturing, enabling better global collaboration. 

Peter Koerte, Member of the Managing Board, Chief Technology Officer and Chief Strategy Officer at Siemens, says: "Industrial innovation is accelerating at an unprecedented pace. Together Siemens and NVIDIA are leading the way.

"By combining our strengths in industrial AI, digital twins, automation and building technologies, we are enabling the Industrial Metaverse and with it the next generation of factories and AI data centres, delivering the efficiency, power, scalability and intelligence needed to meet growing global demand and shape the future of industry."

Research, which was conducted by S&P Global Market Intelligence and Siemens in 2024, demonstrated that 81% of firms are either implementing, testing or planning to deploy Industrial Metaverse technologies.