Rolls Royce smashes previous record sales figures in 2018

By Catherine Sturman
Rolls Royce has revealed its record global results for 2018. The company has achieved the highest annual sales in its history, with 4,107 cars delivered...

Rolls Royce has revealed its record global results for 2018. The company has achieved the highest annual sales in its history, with 4,107 cars delivered in over 50 countries around the world, where it continues to generate a positive contribution to shareholder, BMW.

In a year of multiple records, Luxury House also enjoyed unprecedented demand for its Bespoke creations, and launched the new Cullinan – the Rolls-Royce of SUVs – to international acclaim.

“2018 was a most successful, record-breaking year for Rolls-Royce. We have seen growth in all our regions around the world. At Rolls-Royce we are deeply focused on each and every one of our customers and are delivering on their demanding expectations. The Home of Rolls-Royce at Goodwood is acknowledged and celebrated as a global centre of luxury manufacturing excellence, where our skilled, dedicated team create the world’s finest, most sought-after luxury products. We set a formidable mark in 2018; I am confident it will spur even greater success in 2019,” said, Torsten Müller-Ötvös, CEO, Rolls-Royce.

The all-new Phantom drove growth and the Americas region remains the company’s biggest market accounting for 30% of sales. China has also become a growing market, accounting for 40% of sales in 2018. 10% were sold in the UK market.

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“Phantom is split 50/50 between the extended wheelbase and the regular wheelbase. Regular wheelbase is the majority for the United States because the customer likes to drive the car himself, behind the wheel,” commented Müller-Ötvös.

The Home of Rolls-Royce at Goodwood is acknowledged and celebrated as a global centre of luxury manufacturing excellence, where there continues to be increased demands for the delivery of bespoke models. The new Cullinan model is one which is also seeing increased demand. However, it is unclear how its manufacturing lines will cope with the possibility of a hard Brexit, where relationships with over 600 suppliers would become significantly impacted.

“You can plan for whatever you want but you can’t store up weeks of parts, and if the logistics chain breaks it will affect production,” Müller-Ötvös stated in a briefing at Rolls-Royce’s Mayfair showroom. “You only need to miss one component and you can’t finish the car.” Nonetheless, the company has ruled out the possibility of relocating outside of the United Kingdom, and will continue to explore viable options if this is to occur.

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