HTC VIVE's Report on Extended Reality in US Manufacturing

Dan O’Brien, HTC VIVE’s GM Americas, shares that XR technology can improve efficiency & save costs in manufacturing. A new report explores how

HTC VIVE has released its report ‘The State of Extended Reality in Manufacturing’ on the use of extended reality (XR) technology by US manufacturers.

The report was compiled in a survey of 400 professionals from across the US in various manufacturing roles, from vehicles to electronics, among others. 

HTC VIVE: Pioneering XR Solutions Amidst Soaring Market Growth

HTC VIVE is an XR platform which creates XR experiences for businesses and consumers. The company builds premium XR hardware and software, as well as content. 

Market data research firm Mordor Intelligence suggests that the XR market is expected to grow from US$105bn in 2023 to US$472bn by 2028.

Of the manufacturers surveyed, 50% said that they aim to leverage XR technology to tackle challenges in design layout and planning, quality control and inspection, design prototyping and employee training. Meanwhile, 59% of those who have not, plan to do so in the next five years.

Additional findings from the report revealed:

  • 70% of manufacturers said that they are implementing XR in employee training and use it in the place of in-person exercises, which can be expensive and even dangerous.
  • 95% of respondents said that they felt safer doing their jobs after using an XR-simulated environment first.
  • 40% of respondents agreed they see potential in areas such as inventory management and maintenance and repair.
  • 67% of manufacturers have integrated XR for improved efficiency. 

XR technology adoption on the rise

“The results from our survey fit the growth pattern we’ve seen with our partners,” said Dan O’Brien, HTC VIVE’s GM Americas. “There’s more and more top-funnel interest in XR technology from orgs that haven’t yet integrated it, and those who are already using the tech are ramping up their deployments since they’re seeing positive ROI. Companies across the board are always looking to improve efficiency and save costs – not only in manufacturing, but also in prototyping, quality control, and training of all types. XR is broadly applicable across industries. We can expect a sea change of XR adoption in the coming years.”


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