Audi Environmental Foundation fights global river pollution

Joining forces to combat global river pollution from plastic waste, Audi Environmental Foundation, cosmetics manufacturer BABOR and green start-up everwave have partnered on a joint initiative for multiple projects in 2021.

“Water is the basis of all life and absolutely worth protecting. Clean bodies of water, seas and rivers must be our shared priority,” commented Rüdiger Recknagel, Managing Director of the Audi Environmental Foundation. 

“We come from different industries and can therefore bring a range of expertise to the joint initiative. In sum, we will all benefit – especially nature,” added Recknagel. 

A breakdown of the joint initiative

The initiative's core focus is to raise awareness about clean water with information campaigns, projects at the sites, and cleanup and plogging events.  

To start the program, everwave’s CollectiX waste collection boat will start to collect waste from the Danube, with BABOR and the Audi Environmental Foundation supporting the efforts.

“Our primary aim, aside from collecting waste, is to make the public aware of the huge scale of the problem and to reach as many people as possible and to inspire them to protect the environment,” continued Recknagel.

Audi Environmental Foundation: supporting a livable future

Since 2009, Audi Environmental Foundation reports that it has been supporting new technologies to develop a livable future and protect the environment.

Audi Environmental Foundation has provided incentives for sustainable actions and promoted awareness of the impacts of human behavior on the environment.

“Protecting the natural basis of life for humans, animals and plants is always at the forefront of its activities,” states Audi Environmental Foundation, who’s first cooperative effort was initiated in 2018 with nonprofit partner CLEAR RIVERS. The partnership aimed to reduce the amount of plastic waste entering the oceans and develop innovative litter traps that collect floating marine waste preventing it from reaching the oceans.

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