Salesforce: COVID-19 drives manufacturing cloud adoption

By Georgia Wilson
Latest research from salesforce reveals that COVID-19 has accelerated manufacturers’ plans for cloud adoption...

Salesforce - a global leader in CRM - has released its ‘Trends in Manufacturing’ report. In the report the company highlights the effects the global pandemic has had on the industry.

"As manufacturers recover from the pandemic, we’ve seen a digital divide leaving some manufacturers prepared for the future of the industry, and others struggling to meet evolving expectations. Today, every company is a technology company, manufacturers who adopt such a mindset — moving operations to the cloud, leveraging automation, and creating digital experiences for the customer — can help position their companies for success over the next decade,” commented John Kelleher, Area Vice President, Enterprise Sales UK at Salesforce. 

Surveying almost 750 global leaders in the manufacturing industry across North America, Latin America, Asia Pacific (APAC) and Europe, Salesforce in particular looked at future-ready manufacturers and unprepared manufacturers.

Four Key themes were uncovered from the survey:

  • Uncertainty resulted in a pressing need for business agility, as well as an opportunity to reimagine business functions
  • The pandemic has permanently altered customer related roles
  • Digitalisation will be key to being agile and future-ready
  • New business models will also be important to forward-looking strategies in manufacturing 

Findings from the Salesforce report

  • With 76 per cent of manufacturers agreeing that “traditional forecasting has gone out the window,” 81 per cent believe that they need new approaches and new tools for accurate forecasting, with the same per cent also considering moving their planning process to the cloud as a critical/high priority.
  • Top five priorities of the next two years for manufacturers include: increasing process efficiencies (88 per cent); demand planning (88 per cent); digital transformation (86 per cent); new service offerings (81 per cent); and shop floor systems (81 per cent).
  • 36 per cent of future-ready manufacturers feel very prepared for the next 10 years, while 55 per cent of prepared manufacturers feel adequately prepared, and 9 per cent of unprepared manufacturers feel somewhat prepared. 
  • 95 per cent of manufactures expect some changes in manufacturing as a result of the pandemic to remain permanent.

For more information on manufacturing topics - please take a look at the latest edition of Manufacturing Global.

Follow us on LinkedIn and Twitter.

Share

Featured Articles

John Shier, Senior Security Advisor at Sophos, on ransomware

John Shier is the Senior Security Advisor at Sophos. Here, he discusses ransomware and the results of Sophos’ ‘State of Ransomware in Manufacturing’ report

How technology has improved Health & Safety in manufacturing

Johann Cilliers, Group Marketing Director at Welding Alloys, explains how technology has improved Health & Safety in the manufacturing industry

Nick Dinges, Replique CTO, explores additive manufacturing

Replique’s CTO Nick Dinges shares his knowledge on 3D printing, how localised production can help supply chains & what the manufacturing sector wants

Hanwha to spend US$2.5bn on US solar manufacturing

Technology

Hexagon invests in Divergent Technologies digital factories

Digital Factory

India’s smart manufacturing electric vehicle future

Smart Manufacturing