Velcro teams up with Mentos for fresh, secure packaging

By Nell Walker
Velcro Companies is expanding into the confectionary industry. It has been announced that the new Mentos Pure Fresh Gum Wallet Packs will be using Velcr...

Velcro Companies is expanding into the confectionary industry. It has been announced that the new Mentos Pure Fresh Gum Wallet Packs will be using Velcro brand PRESS-LOK closure systems to keep the 12-piece gum products safe and fresh.

The closure system has been implemented by Perfetti Van Melle, sweets and gum manufacturer, for the security of Mentos’s pocket-friendly packaging.

"Perfetti Van Melle is always innovating what confectionery can do in order to meet consumer expectations," said Sylvia Buxton, Vice President, Marketing of Perfetti Van Melle. "With the VELCRO Brand trademark on our packaging, we're providing extra value to our customers who can be assured that their favorite Mentos gum is sealed securely – and easily – in its package."

"Our partnership with Perfetti Van Melle is an exciting step for us; it marks the first time our PRESS-LOK closure is used on a confectionery product in North America," added Jurjen Jacobs, Vice-President of Marketing and Innovation, Velcro Companies. "These closures allow for efficient, slim packaging that keeps items fresh and makes them more transportable, which both candy manufacturers and consumers will love."

The PRESS-LOK closure uses hook-to-hook technology, ensuring the packaging remains flexible. Velcro has the benefit of a secure seal that can be heard as well as seen and felt as a result of these hooks.

The Mentos Pure Fresh Gum Wallet Packs will be available across the United States as of next month.

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