Webinar: The Role of Service Centricity in Manufacturing

Join IFS for an exclusive free webinar, which will explore service centricity in manufacturing success, with speakers from Lely & Advanced Services Group

This webinar will introduce the topic of service-centric outcomes and delve into why shifting from a product-centric business model to a service-centric strategy is not a choice but a necessity for global manufacturers.

Dr Kawal Kapoor, Partnership Research Manager for the Advanced Services Group will introduce the topic of Servitization, the transformation process and the challenges that manufacturers are facing in their journey to outcome-based services.

We will then apply this to a real-life case study as we hear from Darrell McIntyre, Manager of Service Management at Lely, a leading agricultural machine, and robotics manufacturer, who will guide us through Lely’s transformative journey towards Servitization and how this single shared Focus on outcomes drives an upturn in asset uptime, customer success and employee experience. Drawing from his wealth of experience, Darrell will unveil the strategic initiatives driving this paradigm shift across Lely's global operations.

Mark Brewer, VP Industries at IFS, will conclude with an exploration of why technology and AI is crucial in the drive towards service-centricity and why manufacturers need to look at closing the loop between service and asset lifecycle management.

Join us as we uncover the strategies shaping the future landscape of manufacturing and gain invaluable insights into the pivotal role of service centricity from a panel of expert speakers.

Tuesday, April 23, 2024 3:00 pm London (GMT +1:00) 

Register HERE , now.

Join this panel of expert speakers:

Mark Brewer , VP Service Industries, IFS


A recognized thought leader in service industries, Mark has been helping organizations drive business transformation for over 25 years. From bringing Service Lifecycle Management (SLM) solutions to market with Servigistics, introducing Connected FSM to the marketplace with PTC and steering IFS to become a recognized leader in Service and Asset Management.

Darrell McIntyre , Manager of Service Management, Lely


    After graduating from Manufacturing Engineering from college, Darrell spent a better part of 25+ years in Engineering. He has experience in mechanical design engineering, designing equipment for the Automotive Industry along with the agricultural sector. He has also spent time in the Manufacturing Engineering sector working with Lean and Kaisen principals along with tooling a manufacturing facility for production.

    Dr Kawal Kapoor , Partnership Research Manager, The Advanced Services Group


      Dr Kawal Kapoor is an international researcher and expert in servitization concepts, innovation adoption and business management. She specializes in leading-edge product, service, digital and social innovations, committed to translating complex concepts into practical solutions that drive tangible results for businesses. She is the Research Manager for the Advanced Services Group (ASG) and leads the research activities within ASG by collaborating closely with both global corporations and SMEs in the manufacturing sector, seeking to embrace servitization.


      Make sure you check out the latest edition of  Manufacturing Digital  and also sign up to our global conference series -  Procurement & Supply Chain 2024  &  Sustainability LIVE 2024
      Manufacturing Digital is a  BizClik  brand.


      Featured Articles

      PwC: Here’s how Manufacturers can Effectively Implement AI

      PwC’s whitepaper, with insights from GMIS Head Badr Al-Olama, gives manufacturers a framework for strategic AI implementation throughout the value chain

      Immensa and Intaj Suhar partner to boost Omani manufacturing

      MENA’s leading digital manufacturer Immensa has partnered with Intaj Suhar to enhance Oman’s localised manufacturing through digital inventory solutions

      Bain & Company Report: OEMs and Digital Transformation

      Bain & Company report urges original equipment manufacturers to embrace digital solutions and shift to a customer-focused mindset to stay competitive

      The Factory of the Future: Manufacturers' Biggest Challenges

      Smart Manufacturing

      Dassault Systèmes Bring AR Manufacturing Showcase to London

      Smart Manufacturing

      Join Belden for a Free Webinar on Connected Plant Floor Data

      Production & Operations