Top 10: Manufacturing Innovations from CES 2025

CES 2025 in Las Vegas brought together visionaries from across the globe, showcasing ground-breaking innovations that are poised to redefine how we live, work and play.

From health tech to cutting-edge AI, the event highlighted a diverse array of products designed to enhance efficiency, personalisation and sustainability. 

Today we rank what was introduced on the manufacturing side, ranked according to predicted industry impact.

10. Goodyear drives AEB advancement

• Revenue: US$19.047bn
• Employees: 74,000
• CEO: Mark Stewart
• Founded: ​​​​​​​1898

Goodyear, the global leader in tyre manufacturing, exhibited a host of innovations from tyre sensors to software at CES 2025.

Their biggest announcement however was the result of their collaboration with TNO to create an enhanced vehicle safety system.

This system works by integrating tire intelligence technology into the automatic emergency braking (AEB) system of a vehicle, helping to mitigate crashes including in challenging road conditions. 

Goodyear is driving the future of smart automotive innovation with this system, highlighting its potential to both industry manufacturers and consumers.

This innovation builds on Goodyear and TNO's previous partnership, showcasing the integration of tire intelligence into antilock braking systems at CES 2024. 

Last year CES also announced the ElectricDrive 2, an all-season tire for EVs that counters consumer concerns about their tires’ durability, sustainability and performance on slick road surfaces.

"We keep coming back to CES because it's a singular event," says Laura Duda, SVP and Chief Communication Officer of Goodyear Tire and Rubber Company.  

"It's a convening of people and companies and organizations that can't really come together in any other way. So that's why we come, because of the uniqueness of the event and the layer upon layer of important stakeholders that are here."

9. Panasonic re-enters US TV market 

• Revenue: US$54bn
• Employees: 233,391+
• CEO: Yuki Kusumi
• Founded: ​​​​​​​1918

At CES 2025, Panasonic Group CEO Yuki Kusumi delivered the opening keynote. He highlighted how the group is driving progress in EV technologies, renewable energy solutions and AI innovation. 

This included discussion of Panasonic's GREEN IMPACT, the manufacturer's quest to realize net zero CO2 emissions across all of its operations, including all manufacturing facilities worldwide by 2030.

Panasonic also introduced Panasonic Go, its initiative to drive AI-driven innovation across its product and manufacturing portfolio. By 2035, 30% of Panasonic HD’s revenue will be represented by AI-driven hardware, software, and solution businesses. 

But in this ranking, we want to touch on something else Panasonic announced- its return to the highly competitive US TV market. 

Panasonic was once a giant in the market, known for producing premium plasma sets. However, as competitors Sony, Samsung and LG came to prominence, the company shifted its focus to other manufacturing opportunities. It's return signals opportunity, a demand for high-quality picture performance that isn't being yet that the manufacturer can respond to. 

Panasonic's new OLED, the Z95B, will come in three sizes: 55 inches, 65 inches, and 77 inches. The product uses the latest in OLED panel technology from LG Display, boasting a new four-layer tandem structure that offers exceptional brightness and colour clarity. 

8. L'Oréal's leads on skincare with Cell BioPrint

• Revenue: US$44.05bn
• Employees: 88,000
• CEO: Nicolas Hieronimus
• Founded: 1909

As cosmetics manufacturing undergoes its own technological revolution, L'Oréal has emerged as an innovative frontrunner. 

At CES 2025, the company unveiled the L'Oréal Cell BioPrint, a tabletop hardware device that provides personalised skin analysis in just five minutes.

This device is a result of L'Oréal's Longevity Integrative Scienceä, the manufacturer's groundbreaking investment in determining how mechanisms in the human body affect skin's appearance. 

Powered by Korean startup NanoEnTek, the subsequent device works by using advanced proteomics, the study of how protein composition in the human body impacts skin aging. 

It evaluates the user's skin age, what ingredients may be responsive and appropriate for the skin and offers proactive advice on how to manage conditions such as dark spots or enlarged pores.

This innovation will drive further technological advancement in cosmetics manufacturing, and has the capacity to fundamentally change how people shop for and experience skincare. 

"At L'Oréal, we're always looking toward the future of beauty, blending cutting-edge discoveries with our long-standing beauty expertise," says Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L'Oréal Groupe.

"With the Cell BioPrint device, we offer people the ability to discover deeper insights about their skin through specific biomarkers and to proactively address the beauty and longevity of their skin."

7. Mercedes-Benz brings IMAX to its vehicles

• Revenue: US$37.98bn
• Employees: 170,000+
• CEO: Ola Källenius
• Founded: 1926

Mercedes-Benz is another global manufacturer that had plenty to showcase at CES 2025. 

Signalling the convergence of luxury transportation with entertainment, Mercedes revealed that it had integrated RIDEVU, Sony's in-car entertainment service, into all new-generation Mercedes vehicles. 

Made possible through collaboration with Sony Pictures Entertainment, IMAX Corporation and DTS Inc, the RIDEVU service will enable Mercedes customers to watch thousands of IMAX films within their vehicles. 

This is only viable for Mercedes models equipped with the latest generation of the MBUX system. 

The driver will only be able to access the content when the vehicle is stationary, but front and rear passengers can enjoy films during the journey. 

The content will be available on both the car's integrated screens (including the the Hyperscreen infotainment system) and on compatible iOS and Android devices.

RIDEVU's Screen Manager function also enables easy control of playback on up to six integrated screens, allowing passengers to enjoy individual or shared experiences.

"The films feature the highest quality playback, an expanded aspect ratio (EAR) so you can see more of the action on the screen, immersive DTS:X sound, and they’re available in multiple dubbed languages," said 

Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer, Development & Procurement on LinkedIn.

"For maximum safety, content can be accessed by the driver (only while parked or with our DRIVE PILOT automated driving system activated) or by the passenger if the optional passenger screen is fitted (E-Class W214)."

6. Intel innovates with detachable AI core PC

• Revenue: US$54.25bn
• Employees: 124,800
• CEO: David Zinsner & Michelle Johnston Holthaus, interim Co-CEOs.
• Founded: 1968

Intel spearheaded semiconductor innovation at CES 2025, showcasing the launches of its new Ultra 200V series moible processors, new line of Ultra processors for enthusiasts and edge computing, and a new Adaptive Control Unit designed for electric vehicle (EV) power trains and zonal controller applications.

The manufacturer's Intel automotive demo brought AI-defined vehicles to those at the event, showcasing smart automotive technology designed to anticipate road and user needs. 

Intel also revealed a concept modular PC, developed in collaboration with Quanta that features a detachable AI core module. 

This core module can be integrated into various devices, including all-in-one desktops and laptops. 

Enhancing flexibility and performance across different computing platforms, this detachable innovation signals a new trajectory for AI innovation- where its connectivity across electronic devices becomes a key selling point.

Intel also announced plans for a new manufacturing facility in New Albany, Ohio, with an investment of at least US$20bn.

The facility is anticipated to begin producing chips by 2025, supporting the growing demand for advanced semiconductors amongst manufacturers.

5. Bosch brings battery innovation

• Revenue: US$100.76bn
• Employees: 429,416
• CEO: Dr. Stefan Hartung
• Founded: 1886

Coming into CES 2025 #LikeABosch, Bosch brought an array of manufacturing innovations to the event.

These included its digital and AI-focused automation solutions, like its Factory Automation solution with ctrlX OS and its GenAI powered XR service manual.

Bosch also brought contributions to the future of mobility, with AI-powered vehicle perception modules, advanced fleet services, smart logging solutions and a vehicle motion management innovation. 

Arguably though the company's biggest site of innovation was its cell to pack battery manufacturing solutions. 

These included Bosch's InFly Battery Laser Welding, an advanced solution for efficiently and safely producing battery cell connectors.

It works by using optically guided laser welding in continuous motion, with the laser programmed to make automatic corrections.

The optimal weld geometry for this is determined by real-time data and the automated optical measurement of contact systems and cell terminals. 

Bosch also introduced a modular Smart Battery Formation solution that significantly lowers operating costs for manufacturers during the battery cell formation process.

By optimising space and providing flexibility for various cell dimensions and workpiece carriers, the solution seamlessly integrates into both pilot lines and gigafactories.

Designed to meet the needs of modern automotive manufacturers and asset heavy industries, these battery innovations are what boost Bosch to a top spot. 

4. John Deere expands autonomous tractors

• Revenue: US$$51.716bn
• Employees: 75,800
• CEO: John C. May
• Founded: 1837

Building on the autonomous technology the manufacturer revealed at CES 2022, John Deere is back with even greater advancement. 

Combining advanced computer vision, AI and cameras to ensure optimal machine navigation, the tractors it showcased at CES 2025 will help manufacturers and businesses across agriculture, construction and commercial landscaping. 

With challenges surrounding skilled labour availability in all three of these sectors, John Deere's second-generation autonomy kit could go a long way in filling vital gaps.

This kit features the Autonomous 9RX Tractor for large scale agriculture, the Autonomous 5ML Orchard Tractor for air blast spraying, the 460 P-Tier Autonomous Articulated Dump Truck (ADT) for quarry operations and the Autonomous Battery Electric Mower for commercial landscaping.

Designed to perform repetitive, challenging and dangerous agricultural or industrial tasks, these autonomous solutions will free up existing staff and massively boost safety and efficiency. 

John Deere has made lightning-fast progress on this front, expanding its autonomous vehicle lineup to target the needs of a diversity of industries.

Their announcements take one of our top spots due to the sheer impact they could have going forward.

“Our agriculture, construction, and commercial landscaping customers all have work that must get done at certain times of the day and year, yet there is not enough available and skilled labor to do the work,” said Jahmy Hindman, Chief Technology Officer at John Deere.

“Autonomy can help address this challenge. That’s why we’re extending our technology stack to enable more machines to operate safely and autonomously in unique and complex environments. This will not only benefit our customers, but all of us who rely on them to provide the food, fuel, fiber, infrastructure, and landscaping care that we depend on every day.”

3. Hyundai Motor & Kia return with open innovation platform

• Revenue: Hyundai: US$127.81bn   Kia: US$60.23bn
• Employees: Hyundai: 313,949   Kia: 35,000
• CEO:  Hyundai: José Muñoz  Kia: Song Ho-sung
• Founded: Hyundai: 1967  Kia: 1944

ZER01NE and Hyundai CRADLE, Hyundai Motor-Kia’s open innovation platforms, reinforced collaborations with global startups and accelerated technological advancements at CES 2025.

ZER01NE VENTURES, Hyundai Motor and Kia’s Creative Talent Platform, identifies and fosters collaborations with visionary startups to develop innovative solutions addressing societal challenges. 

Hyundai CRADLE, Hyundai Motor Group’s global open innovation hub, operates in Silicon Valley, Tel Aviv, Berlin, Beijing, and Singapore, leveraging the technological strengths of each region to identify and invest in emerging innovative startups.

"ZER01NE and CRADLE strive to drive growth in the global startup ecosystem by working with various creative talents and innovation partners worldwide," said Kyuseung Noh, Head of the ZER01NE Group. "Through these collaborations, Hyundai Motor Group is expanding its open innovation initiatives and contributing to the development of a sustainable mobility value chain focused on human-centric innovation."

Leveraging the technological strengths of each region to identify and invest in emerging innovative startups, CRADLE has executed 141 projects and made 46 investments.

Ten innovative startups discovered via both platforms presented their innovations at CES 2025 with Hyundai and Kia. 

These included advancements in AI, robotics, sustainable solutions and the future of mobility. 

The development and execution of these shared platforms makes our top three for CES 2025, due to the way Hyundai and Kia are building the future of manufacturing. 

By investing in and highlighting promising startups, they are expanding global engagement and exploring synergistic opportunities, enhancing industry innovation.

The majority of large-scale manufacturers who are at the bleeding edge of technology, are more often than not there with an experimental and ambitious startup. 

2. Siemens showcases Industrial AI & digital twin solutions

• Revenue: US$83.49bn
• Employees: 312,000
• CEO: Roland Busch
• Founded: 1847

At CES 2025, Siemens showcased an impressive array of industrial AI and digital twin innovations for manufacturers. 

The company announced its intention to bring industrial AI to Edge computing in the factory floor, enabling manufacturers secure access to large language models. 

Siemens also revealed its new "Siemens for Startups" program and collaboration with Amazon Web Services (AWS), designed to democratise industrial technology for smaller companies and invest in the manufacturing leaders of the future. 

In alignment with this desire to support startups, Siemens also revealed that the aviation startup JetZero had picked the Siemens Xcelerator platform to enable its development of groundbreaking blended wing aircraft. 

"Industrial AI is a game-changer that will create significant positive impact in the real world across all industries. Industrial AI allows us to harness the vast amounts of data generated in industrial environments and turn it into insights that drive real business impact," Peter Koerte, Member of the Managing Board, Chief Technology Officer and Chief Strategy officer, Siemens AG said at CES 2025.

"We are adding new industrial AI capabilities across the Siemens Xcelerator portfolio to enable our customers to stay competitive, resilient and sustainable in an increasingly complex world."

Some promising collaborations were also announced with Sony and NVIDIA. 

With Sony, Siemens is set to deliver immersive design to manufacturing using innovative mixed-reality headset and NX Software. 

This partnership will help increase the adoption of mixed-reality technologies in manufacturing, enhancing training, design, efficiency and safety. 

With NVIDIA Siemens will be working to deliver physically based visualisation for product lifecycle management, harnessing NVIDIA's powerful AI capabilities

Capabilities which have earned the company's CES 2025 innovations our top spot. 

1. NVIDIA awes with Agentic AI

• Revenue: US$60.9bn
• Employees: 19,700
• CEO: Jensen Huang
• Founded: 1993

AI was arguably the biggest focus and theme of CES 2025. And the biggest company leading on this front? It has to be NVIDIA. 

"AI is advancing at an ‘incredible pace'," said NVIDIA CEO Jason Huang during his keynote address at the event.  told an audience of over 6,000 at CES 2025 in Las Vegas.

“It started with perception AI — understanding images, words and sounds. Then generative AI — creating text, images and sound.

"Now, we’re entering the era of “physical AI, AI that can proceed, reason, plan and act.”

NVIDIA's announcements not only reflect this era, but have been a critical driver in making Agentic AI a reality.

As one of the most influential AI leaders on the planet, NVIDIA is dramatically shaping the future of AI as a whole- and its specific implementation and use in manufacturing.

Groundbreaking announcements made by Huang included the NVIDIA Cosmos platform, which advances physical AI with video data processing pipelines and new models for robots, autonomous vehicles and vision AI. 

The company also revealed its new AI foundation models for RTX PC's with offer NIM microservices and AI blueprints to craft digital humans, images and videos. 

There was also its new Blackwell-based GeForce RTX 50 series GPU's which combine unprecedented performance with visual realism. 

In addition to all this, NVIDIA revealed several new projects and partnerships. 

This included a partnership with Toyota to use the NVIDIA DRIVE AGX AI solution to create safe next-gen vehicle development. 

As NVIDIA's domination of AI continues, the company and its innovations will continue to shape the trajectory of the manufacturing sector.

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